How to Drive Mobile Application Installs
There is an estimated number of six million mobile applications found in major app platforms such as this company the Apple App Store, the Google Play and the Amazon App store. For different mobile users this is a good thing. There’s a mobile application for all intents and purposes each pain point and you have a perpetual pool of applications to choose from. However, with so many applications in the market, this is not a good thing for mobile app developers. It implies your application, regardless of how extraordinary or cool it is, faces a tough undertaking getting the visibility it needs to pile on a large number of downloads. The main headache for app developers is how to increase the visibility of their applications given the numerous types and options available to users. This report thus highlights the various useful tips an app developer can use to ensure their application gets millions of installation.
The first tip you can use to increase downloads of your application is to develop a cross-platform application. It is important to note that of the five mobile application platforms the Google play store and the Apple app store are the most popular given the high number of users they have. Are you planning to use a single mobile app platform to distribute your application? In case you are going to use only one mobile application platform then you need to reconsider think twice. While it is possible to build a single platform mobile platform, it is advisable that you make your application cross-platform. You would prefer not to lock out potential clients because the application isn’t accessible for their gadgets.
The second tip you can use to increase app installation is to respond to the users’ reviews. After publishing your application and users have started to download it you will get customer reviews. Some will basically give it a star rating and others will leave a remark. There is not much a developer can do to star ratings but comments need to be replied. This is especially essential if your application is getting negative audits. When customers realize that you are responding well to negative comments and striving to make the app more effective many users will download your application and give it a shot. If you dont respond to negative customer reviews, users will be discouraged and they will go for other options available in the market.
The third strategy you can use to increase the popularity of your application is to do app advertising. Many mobile app designers don’t have an advertising budget but it can help improve app popularity.